Get people paid for the kilometres they already drive.
That is the whole mission. Hundreds of thousands of cars cross București, Cluj-Napoca and Brașov every day with nothing on their doors, driven by people who could use a few hundred lei more a month. Brands, meanwhile, buy billboards on estimates and report them on faith. Passby connects the two: drivers earn for routes they already have, brands get reach they can count, and nobody drives a metre more than they would have.
The audience is already in the street.
Piața Unirii at rush hour: taxis, commuters, delivery cars, and rooftop billboards hoping someone looks up. Passby puts the message at eye level, in the lane next to you.
Passby.
An out-of-home impression is a person passing by. We count those. A driver's day is thousands of people passing by their car. We pay for those. One word covers both sides of the marketplace, and it says exactly what the product does.
The yellow is the center line on a road. It's the one thing every driver in the world reads without thinking.
Four things we won't trade away.
Drivers first
The fleet is the product. We pay every Friday, never ask for detours, show the payout before anyone applies, and put nothing permanent on a car. A driver who trusts us is worth more than any single campaign.
Count, don't estimate
If a kilometre wasn't logged, it isn't reported. Impressions come from real routes and real traffic counts, and the model is written down for clients to read.
Drivers are the product
They set the schedule, keep their routes and get paid every Friday, with the rate shown before they apply. No car is wrapped. No paint is touched.
Nothing permanent
Removable graphics, short flights, clear end dates. A campaign should be as easy to take off the road as it was to put on it.
We're a small team in București.
Open roles below. Send a note with what you've built to [email protected].
Talk to us.
Advertisers, drivers, press, partners. One inbox, quick replies.