Mission

Get people paid for the kilometres they already drive.

Every day, hundreds of thousands of cars cross București, Cluj-Napoca and Brașov carrying nothing but the trip. The people driving them could use a few hundred lei more a month. The brands trying to reach them are buying billboards on estimates. Passby exists to connect those two facts, without asking anyone to drive a single metre more.

▶ Watch the film · 55 sJoin the driver waiting listAdvertise with Passby
A real București taxi, Bulevardul Magheru

Rendered with the house print on the rear door. This is the whole idea in one picture.

The film

Fifty-five seconds on why Passby exists.

Press play, or open it full screen. Space pauses, arrows skip.

For drivers

Passive income, the honest kind.

Not a side hustle that eats your evenings. A print on your doors, the app in your pocket, and your usual routes. A commuter earns 400 to 700 lei a month; a ride-hailing or delivery driver covers their fuel and then some. The money arrives every Friday.

Paid every FridayFor the week just driven. No minimum, no month-end.
No detours, everWe pay for your routes, not for extra driving.
You choose the brandPayout and requirements shown before you apply. You can say no.
Nothing permanentRemovable graphics on factory paint, off in ten minutes.
Your data stays yoursRoutes pay you and count impressions. Never sold, never shown with your name.
Real supportA person answers within a business day. Payout questions first.
For brands

A medium that's honest about what it delivers.

Out-of-home has always been bought on estimates and reported on faith. We log every kilometre, model impressions from real routes and real traffic, and show you the result by day, zone and car. If a kilometre wasn't driven, it isn't in your report.

Count, don't estimate. The model is written down and you can read it.
Your zone, your rules. Draw where the cars should be; we pay drivers extra to be there.
Brand safety by design. Every car approved one by one, every install photographed, any car removable in a tap.
Priced like Meta. A Standard flight sits at the bottom of the feed's CPM range, for a print people remember.
What a flight does to a city

Forty cars. Forty households. One honest report.

~100.000 kmdriven by 40 cars over eight weeks, on routes they had anyway
~7.500.000people passing a full-size print in traffic, counted per kilometre
~450 leiextra per household per month, paid every Friday
0 metresof detours asked for, ever
Where we're going

City by city, driver by driver.

București, Cluj-Napoca and Brașov first, because that's where the traffic and the store networks are. Timișoara, Iași and Constanța follow once the first fleets are steady.

2026 · Prove it in București

First flights with retail store zones. Measure, report, renew.

Then · Cluj-Napoca and Brașov

Events and commuter corridors. Same app, same promises.

Always · The driver promise

Friday payouts, no detours, nothing permanent. If a change would break one of these, we don't make it.

Be part of the first fleet.

Drivers: add your car and see what your routes are worth. Brands: draw your zone and get a proposal within a day.

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